But with increasing internet usage, digital advertisements have been one of the most effective forms. Nowadays, advertisements are on every platform, be it newspapers, radio, TV, or online ads. However, advertising can sometimes be annoying. The mighty Google would not have been able to fund numerous initiatives if it was not for online advertising that rakes in money.

In fact, some entire industries like broadcast media depend on advertising as their sole revenue. Advertising done right can bring in tons of revenue and build brand reputation. It will grow at 21.6% to reach a market size of $982.82 billion by 2025.Īdvertising is one of the crucial business aspects which can either make or break a product. In 2019, the online advertising industry was worth $304 billion. Considering the global market size of the online advertising industry, it was about time that a blockchain-based platform tried to revolutionize it. The Basic Attention Token is the native token of Brave Browser, and you can say that it is the fuel of the Brave browser digital marketing platform. Basic Attention Token is a blockchain-based platform tracking the total time Brave browser users spend on various websites.

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